Building a successful community broadband network, we’ve often pointed out, relies on successful organizing and marketing campaigns as much as it does on putting fiber in the ground. Those networks that do it well succeed, and those that fail to take it into consideration can languish or stall out. 

Successful marketing and organizing can build political will for a project, turn enthusiastic adopters into neighborhood champions who help increase take rates, help counter disinformation campaigns and predatory pricing by incumbent Internet Service Providers (ISPs), and show the ways that community owned networks have gone above and beyond over the years to invest not just in the most profitable neighborhoods around but ensure that those along every street and across every block have affordable, reliable, fast Internet access. 

The New Hampshire Electric Cooperative recently saw firsthand how a smart, engaged, energetic subset of its membership can make Internet access a priority. Fairlawn, Ohio’s municipal network has also been highlighting the value it’s bringing to users in the midst of the ongoing pandemic.

And with votes regarding municipal broadband networks coming up in Kaysville, Utah, Denver, Berthoud, and Engelwood, Colorado, Chicago, Illinois, and Lucas, Texas, taking this into consideration is as important as it’s every been.

See some clever and colorful below examples below, and read our past coverage to see how different community networks have taken on the task of branding, marketing, and organizing for success.

Some images courtesy of Internet Freedom for McHenry County

Planning, designing, building, and maintaining a community broadband network involves a host of complicated technical, financial, and operational tasks, but being successful also requires having a game plan for marketing. 

FairlawnGig, Ohio’s municipal network for the town of 7,500 just north of Akron, is succeeding at the latter during the ongoing public health crisis. It has added a section to its website called Pandemic Positives, highlighting the stories of residents who have, like so many of the rest of us, been forced to move the bulk of our lives online. "In the year of social distancing," FairlawnGig introduces the stories, "work-from-home, and remote learning, we’re thrilled to bring you and your household the robust Internet service you need. FairlawnGig provides the bandwidth that to support all your needs, even the unanticipated ones, like a pandemic. As necessity is the mother of invention, we’re looking at 2020 as a chance to take lemons and make lemonade."

The network shares a collection of testimonials from users:

FairlawnGig has been a life saver during the pandemic. Both my husband and I are still working from home and each of us have at least three devices running at once. I’m a teacher at Forest Hill CLC and I can run 2-3 class meetings at the same time with my students while my husband is able to complete his meetings and work with no lag at all from the WiFi. We’re very happy to have this FairlawnGig!

Planning, designing, building, and maintaining a community broadband network involves a host of complicated technical, financial, and operational tasks, but being successful also requires having a game plan for marketing. 

FairlawnGig, Ohio’s municipal network for the town of 7,500 just north of Akron, is succeeding at the latter during the ongoing public health crisis. It has added a section to its website called Pandemic Positives, highlighting the stories of residents who have, like so many of the rest of us, been forced to move the bulk of our lives online. "In the year of social distancing," FairlawnGig introduces the stories, "work-from-home, and remote learning, we’re thrilled to bring you and your household the robust Internet service you need. FairlawnGig provides the bandwidth that to support all your needs, even the unanticipated ones, like a pandemic. As necessity is the mother of invention, we’re looking at 2020 as a chance to take lemons and make lemonade."

The network shares a collection of testimonials from users:

FairlawnGig has been a life saver during the pandemic. Both my husband and I are still working from home and each of us have at least three devices running at once. I’m a teacher at Forest Hill CLC and I can run 2-3 class meetings at the same time with my students while my husband is able to complete his meetings and work with no lag at all from the WiFi. We’re very happy to have this FairlawnGig!

Planning, designing, building, and maintaining a community broadband network involves a host of complicated technical, financial, and operational tasks, but being successful also requires having a game plan for marketing. 

FairlawnGig, Ohio’s municipal network for the town of 7,500 just north of Akron, is succeeding at the latter during the ongoing public health crisis. It has added a section to its website called Pandemic Positives, highlighting the stories of residents who have, like so many of the rest of us, been forced to move the bulk of our lives online. "In the year of social distancing," FairlawnGig introduces the stories, "work-from-home, and remote learning, we’re thrilled to bring you and your household the robust Internet service you need. FairlawnGig provides the bandwidth that to support all your needs, even the unanticipated ones, like a pandemic. As necessity is the mother of invention, we’re looking at 2020 as a chance to take lemons and make lemonade."

The network shares a collection of testimonials from users:

FairlawnGig has been a life saver during the pandemic. Both my husband and I are still working from home and each of us have at least three devices running at once. I’m a teacher at Forest Hill CLC and I can run 2-3 class meetings at the same time with my students while my husband is able to complete his meetings and work with no lag at all from the WiFi. We’re very happy to have this FairlawnGig!

Planning, designing, building, and maintaining a community broadband network involves a host of complicated technical, financial, and operational tasks, but being successful also requires having a game plan for marketing. 

FairlawnGig, Ohio’s municipal network for the town of 7,500 just north of Akron, is succeeding at the latter during the ongoing public health crisis. It has added a section to its website called Pandemic Positives, highlighting the stories of residents who have, like so many of the rest of us, been forced to move the bulk of our lives online. "In the year of social distancing," FairlawnGig introduces the stories, "work-from-home, and remote learning, we’re thrilled to bring you and your household the robust Internet service you need. FairlawnGig provides the bandwidth that to support all your needs, even the unanticipated ones, like a pandemic. As necessity is the mother of invention, we’re looking at 2020 as a chance to take lemons and make lemonade."

The network shares a collection of testimonials from users:

FairlawnGig has been a life saver during the pandemic. Both my husband and I are still working from home and each of us have at least three devices running at once. I’m a teacher at Forest Hill CLC and I can run 2-3 class meetings at the same time with my students while my husband is able to complete his meetings and work with no lag at all from the WiFi. We’re very happy to have this FairlawnGig!

Planning, designing, building, and maintaining a community broadband network involves a host of complicated technical, financial, and operational tasks, but being successful also requires having a game plan for marketing. 

FairlawnGig, Ohio’s municipal network for the town of 7,500 just north of Akron, is succeeding at the latter during the ongoing public health crisis. It has added a section to its website called Pandemic Positives, highlighting the stories of residents who have, like so many of the rest of us, been forced to move the bulk of our lives online. "In the year of social distancing," FairlawnGig introduces the stories, "work-from-home, and remote learning, we’re thrilled to bring you and your household the robust Internet service you need. FairlawnGig provides the bandwidth that to support all your needs, even the unanticipated ones, like a pandemic. As necessity is the mother of invention, we’re looking at 2020 as a chance to take lemons and make lemonade."

The network shares a collection of testimonials from users:

FairlawnGig has been a life saver during the pandemic. Both my husband and I are still working from home and each of us have at least three devices running at once. I’m a teacher at Forest Hill CLC and I can run 2-3 class meetings at the same time with my students while my husband is able to complete his meetings and work with no lag at all from the WiFi. We’re very happy to have this FairlawnGig!

Planning, designing, building, and maintaining a community broadband network involves a host of complicated technical, financial, and operational tasks, but being successful also requires having a game plan for marketing. 

FairlawnGig, Ohio’s municipal network for the town of 7,500 just north of Akron, is succeeding at the latter during the ongoing public health crisis. It has added a section to its website called Pandemic Positives, highlighting the stories of residents who have, like so many of the rest of us, been forced to move the bulk of our lives online. "In the year of social distancing," FairlawnGig introduces the stories, "work-from-home, and remote learning, we’re thrilled to bring you and your household the robust Internet service you need. FairlawnGig provides the bandwidth that to support all your needs, even the unanticipated ones, like a pandemic. As necessity is the mother of invention, we’re looking at 2020 as a chance to take lemons and make lemonade."

The network shares a collection of testimonials from users:

FairlawnGig has been a life saver during the pandemic. Both my husband and I are still working from home and each of us have at least three devices running at once. I’m a teacher at Forest Hill CLC and I can run 2-3 class meetings at the same time with my students while my husband is able to complete his meetings and work with no lag at all from the WiFi. We’re very happy to have this FairlawnGig!

Planning, designing, building, and maintaining a community broadband network involves a host of complicated technical, financial, and operational tasks, but being successful also requires having a game plan for marketing. 

FairlawnGig, Ohio’s municipal network for the town of 7,500 just north of Akron, is succeeding at the latter during the ongoing public health crisis. It has added a section to its website called Pandemic Positives, highlighting the stories of residents who have, like so many of the rest of us, been forced to move the bulk of our lives online. "In the year of social distancing," FairlawnGig introduces the stories, "work-from-home, and remote learning, we’re thrilled to bring you and your household the robust Internet service you need. FairlawnGig provides the bandwidth that to support all your needs, even the unanticipated ones, like a pandemic. As necessity is the mother of invention, we’re looking at 2020 as a chance to take lemons and make lemonade."

The network shares a collection of testimonials from users:

FairlawnGig has been a life saver during the pandemic. Both my husband and I are still working from home and each of us have at least three devices running at once. I’m a teacher at Forest Hill CLC and I can run 2-3 class meetings at the same time with my students while my husband is able to complete his meetings and work with no lag at all from the WiFi. We’re very happy to have this FairlawnGig!