marketing

Content tagged with "marketing"

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Building a Network to Build a Network in Southwest Michigan - Episode 449 of the Community Broadband Bits Podcast

We don’t often get to spend a whole episode diving into the earliest work that communities do to set the foundation for progress in expanding high-quality broadband access down the road, but that’s what we’re talking about today.

This week on the podcast Christopher is joined by Pierrette Renée Dagg, Director of Marketing and Communications for the MERIT Network, and John Egelhaaf, Executive Director of the Southwest Michigan Planning Commission

The two share the history of efforts in Berrien County, Michigan, and how a group of residents and local officials began pursuing better Internet connectivity a few years ago. Pierrette and John share the work that’s gone into the formation of a broadband task force, the identification of avenues and goals, and collaboration with hundreds of community partners along the way.

The story they tell is one of the power of partnerships and outreach groups (like anchor institutions andlibraries, senior centers, HOAs, fraternal orgs, and PTA groups) in contributing to a growing momentum.

This show is 36 minutes long and can be played on this page or via Apple Podcasts or the tool of your choice using this feed

Transcript below. 

We want your feedback and suggestions for the show-please e-mail us or leave a comment below.

Listen to other episodes here or view all episodes in our index. See other podcasts from the Institute for Local Self-Reliance here.

Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.

Building a Network to Build a Network in Southwest Michigan - Episode 449 of the Community Broadband Bits Podcast

We don’t often get to spend a whole episode diving into the earliest work that communities do to set the foundation for progress in expanding high-quality broadband access down the road, but that’s what we’re talking about today.

This week on the podcast Christopher is joined by Pierrette Renée Dagg, Director of Marketing and Communications for the MERIT Network, and John Egelhaaf, Executive Director of the Southwest Michigan Planning Commission

The two share the history of efforts in Berrien County, Michigan, and how a group of residents and local officials began pursuing better Internet connectivity a few years ago. Pierrette and John share the work that’s gone into the formation of a broadband task force, the identification of avenues and goals, and collaboration with hundreds of community partners along the way.

The story they tell is one of the power of partnerships and outreach groups (like anchor institutions andlibraries, senior centers, HOAs, fraternal orgs, and PTA groups) in contributing to a growing momentum.

This show is 36 minutes long and can be played on this page or via Apple Podcasts or the tool of your choice using this feed

Transcript below. 

We want your feedback and suggestions for the show-please e-mail us or leave a comment below.

Listen to other episodes here or view all episodes in our index. See other podcasts from the Institute for Local Self-Reliance here.

Thanks to Arne Huseby for the music. The song is Warm Duck Shuffle and is licensed under a Creative Commons Attribution (3.0) license.

Building Business and Community Goodwill Through Marketing - Connect This! Episode 6

This week on Connect This! Christopher and Travis Carter (CEO, USI Fiber) are joined by Kim McKinley (Deputy Director and Chief Marketing Officer, UTOPIA Fiber) and Kyle Hollifield (VP of Business Development, Magellan Advisors), both veterans with years of experience.

Marketing means more that a logo with a snappy slogan, and it can be hard to quantify the value in taking precious dollars and applying them to tasks other than fiber in the ground and the supporting electronics. The group emphasizes how important it is to get right from the start, and the impact it can have on take rates, positive word-of-mouth, and a sense of goodwill. They discuss why marketing should be both a budget priority and a central part of any business plan, and what it means for everyone from installation subcontractors to CEO to play a role. Travis, Kyle, and Kim share some of their favorite marketing success stories. 

Subscribe to the show using this feed

Email us [email protected] with feedback and ideas for the show

For timely updates, follow Christopher Mitchell or MuniNetworks on Twitter and sign up to get the Community Broadband weekly update.

Building Business and Community Goodwill Through Marketing - Connect This! Episode 6

This week on Connect This! Christopher and Travis Carter (CEO, USI Fiber) are joined by Kim McKinley (Deputy Director and Chief Marketing Officer, UTOPIA Fiber) and Kyle Hollifield (VP of Business Development, Magellan Advisors), both veterans with years of experience.

Marketing means more that a logo with a snappy slogan, and it can be hard to quantify the value in taking precious dollars and applying them to tasks other than fiber in the ground and the supporting electronics. The group emphasizes how important it is to get right from the start, and the impact it can have on take rates, positive word-of-mouth, and a sense of goodwill. They discuss why marketing should be both a budget priority and a central part of any business plan, and what it means for everyone from installation subcontractors to CEO to play a role. Travis, Kyle, and Kim share some of their favorite marketing success stories. 

Subscribe to the show using this feed

Email us [email protected] with feedback and ideas for the show

For timely updates, follow Christopher Mitchell or MuniNetworks on Twitter and sign up to get the Community Broadband weekly update.

Building Business and Community Goodwill Through Marketing - Connect This! Episode 6

This week on Connect This! Christopher and Travis Carter (CEO, USI Fiber) are joined by Kim McKinley (Deputy Director and Chief Marketing Officer, UTOPIA Fiber) and Kyle Hollifield (VP of Business Development, Magellan Advisors), both veterans with years of experience.

Marketing means more that a logo with a snappy slogan, and it can be hard to quantify the value in taking precious dollars and applying them to tasks other than fiber in the ground and the supporting electronics. The group emphasizes how important it is to get right from the start, and the impact it can have on take rates, positive word-of-mouth, and a sense of goodwill. They discuss why marketing should be both a budget priority and a central part of any business plan, and what it means for everyone from installation subcontractors to CEO to play a role. Travis, Kyle, and Kim share some of their favorite marketing success stories. 

Subscribe to the show using this feed

Email us [email protected] with feedback and ideas for the show

For timely updates, follow Christopher Mitchell or MuniNetworks on Twitter and sign up to get the Community Broadband weekly update.

Building Business and Community Goodwill Through Marketing - Connect This! Episode 6

This week on Connect This! Christopher and Travis Carter (CEO, USI Fiber) are joined by Kim McKinley (Deputy Director and Chief Marketing Officer, UTOPIA Fiber) and Kyle Hollifield (VP of Business Development, Magellan Advisors), both veterans with years of experience.

Marketing means more that a logo with a snappy slogan, and it can be hard to quantify the value in taking precious dollars and applying them to tasks other than fiber in the ground and the supporting electronics. The group emphasizes how important it is to get right from the start, and the impact it can have on take rates, positive word-of-mouth, and a sense of goodwill. They discuss why marketing should be both a budget priority and a central part of any business plan, and what it means for everyone from installation subcontractors to CEO to play a role. Travis, Kyle, and Kim share some of their favorite marketing success stories. 

Subscribe to the show using this feed

Email us [email protected] with feedback and ideas for the show

For timely updates, follow Christopher Mitchell or MuniNetworks on Twitter and sign up to get the Community Broadband weekly update.

Building Business and Community Goodwill Through Marketing - Connect This! Episode 6

This week on Connect This! Christopher and Travis Carter (CEO, USI Fiber) are joined by Kim McKinley (Deputy Director and Chief Marketing Officer, UTOPIA Fiber) and Kyle Hollifield (VP of Business Development, Magellan Advisors), both veterans with years of experience.

Marketing means more that a logo with a snappy slogan, and it can be hard to quantify the value in taking precious dollars and applying them to tasks other than fiber in the ground and the supporting electronics. The group emphasizes how important it is to get right from the start, and the impact it can have on take rates, positive word-of-mouth, and a sense of goodwill. They discuss why marketing should be both a budget priority and a central part of any business plan, and what it means for everyone from installation subcontractors to CEO to play a role. Travis, Kyle, and Kim share some of their favorite marketing success stories. 

Subscribe to the show using this feed

Email us [email protected] with feedback and ideas for the show

For timely updates, follow Christopher Mitchell or MuniNetworks on Twitter and sign up to get the Community Broadband weekly update.

Join Us February 8th at 3:30pm CST for Connect This! Episode 6: Marketing

Marketing plays a pivotal role in the success of community broadband at every stage of the game: from helping build political will during the initial stages of a project, to driving strong early take rates, to maintaining momentum down the road. Thoughtful and cohesive marketing, outreach, and community education efforts go hand in hand, and help broadband initiatives and networks weather the inevitable challenges that go with major infrastructure projects. 

On Episode 6 of Connect This!, Christopher and Travis Carter (CEO, US Internet) will be joined by Kim McKinley (Deputy Director and Chief Marketing Officer, UTOPIA Fiber) and Kyle Hollifield (VP of Business Development, Magellan Advisors), both veterans with years of experience. The group will talk about all that marketing entails, including what we can learn from those that do it right and what gets left on the table when it's not part of the discussion. 

Join us Monday, February 8th, at 3:30pm CST on YouTube Live with this link, or watch below.

Join Us February 8th at 3:30pm CST for Connect This! Episode 6: Marketing

Marketing plays a pivotal role in the success of community broadband at every stage of the game: from helping build political will during the initial stages of a project, to driving strong early take rates, to maintaining momentum down the road. Thoughtful and cohesive marketing, outreach, and community education efforts go hand in hand, and help broadband initiatives and networks weather the inevitable challenges that go with major infrastructure projects. 

On Episode 6 of Connect This!, Christopher and Travis Carter (CEO, US Internet) will be joined by Kim McKinley (Deputy Director and Chief Marketing Officer, UTOPIA Fiber) and Kyle Hollifield (VP of Business Development, Magellan Advisors), both veterans with years of experience. The group will talk about all that marketing entails, including what we can learn from those that do it right and what gets left on the table when it's not part of the discussion. 

Join us Monday, February 8th, at 3:30pm CST on YouTube Live with this link, or watch below.

Join Us February 8th at 3:30pm CST for Connect This! Episode 6: Marketing

Marketing plays a pivotal role in the success of community broadband at every stage of the game: from helping build political will during the initial stages of a project, to driving strong early take rates, to maintaining momentum down the road. Thoughtful and cohesive marketing, outreach, and community education efforts go hand in hand, and help broadband initiatives and networks weather the inevitable challenges that go with major infrastructure projects. 

On Episode 6 of Connect This!, Christopher and Travis Carter (CEO, US Internet) will be joined by Kim McKinley (Deputy Director and Chief Marketing Officer, UTOPIA Fiber) and Kyle Hollifield (VP of Business Development, Magellan Advisors), both veterans with years of experience. The group will talk about all that marketing entails, including what we can learn from those that do it right and what gets left on the table when it's not part of the discussion. 

Join us Monday, February 8th, at 3:30pm CST on YouTube Live with this link, or watch below.