As the Fiber-to-the-Home (FTTH) project moves along in Traverse City, Michigan, utility board members are establishing the elements to set the service apart from other Internet access options in the community. The Record-Eagle reports that the board will decide in March on rates and that they've already chosen a name and logo.

Brand Recognition

The new service will be TCLP fiber and their tagline will be "Your Community Network." Traverse City Light & Power (TCL&P) are banking on the connection to their municipal electric utility. TCL&P will receive help marketing the service from Fujitsu, the company hired by Traverse City to design and operate the network.

Fujitsu Network Communications Marketing Lead Lori Butler said the name draws on the brand recognition the utility already has, while differentiating the new enterprise. The tagline “Your Community Network” emphasizes the public utility’s mission and the fact that it’s a community-owned network, she said.

Butler said the proposed logo also draws on the familiar, adding the word “fiber” and the tagline to the existing network, plus a strand of fiber optic cable. She showed the board a few proposed color combinations, and they ultimately gravitated toward a blue and yellow design similar to the existing logo, with a darker blue added as an accent.

Fujitsu also recommended rates, which will be approved by the utility board in March:

Fujitsu...suggested [basic] rates from $59.99 per month for residential customers to $149.99 a month for commercial customers. Those rates would buy download and upload speeds of 200 megabits per second residential; one gigabit per second commercial.

Scott Menhart, TCL&P chief information technology officer, said 200 megabits per second is twice as fast as what most area commercial providers offer in their base package, and they typically offer upload speeds of just 10 megabits per second.

As the Fiber-to-the-Home (FTTH) project moves along in Traverse City, Michigan, utility board members are establishing the elements to set the service apart from other Internet access options in the community. The Record-Eagle reports that the board will decide in March on rates and that they've already chosen a name and logo.

Brand Recognition

The new service will be TCLP fiber and their tagline will be "Your Community Network." Traverse City Light & Power (TCL&P) are banking on the connection to their municipal electric utility. TCL&P will receive help marketing the service from Fujitsu, the company hired by Traverse City to design and operate the network.

Fujitsu Network Communications Marketing Lead Lori Butler said the name draws on the brand recognition the utility already has, while differentiating the new enterprise. The tagline “Your Community Network” emphasizes the public utility’s mission and the fact that it’s a community-owned network, she said.

Butler said the proposed logo also draws on the familiar, adding the word “fiber” and the tagline to the existing network, plus a strand of fiber optic cable. She showed the board a few proposed color combinations, and they ultimately gravitated toward a blue and yellow design similar to the existing logo, with a darker blue added as an accent.

Fujitsu also recommended rates, which will be approved by the utility board in March:

Fujitsu...suggested [basic] rates from $59.99 per month for residential customers to $149.99 a month for commercial customers. Those rates would buy download and upload speeds of 200 megabits per second residential; one gigabit per second commercial.

Scott Menhart, TCL&P chief information technology officer, said 200 megabits per second is twice as fast as what most area commercial providers offer in their base package, and they typically offer upload speeds of just 10 megabits per second.

From the "Not Just Tired, but SICK and Tired Files" comes a letter to the editor of the Jackson County Floridian. Cynthia Cuenin, who has lived in the area for almost 30 years, says she's ready to call it quits and find a new community. Why? Because she can't get the Internet access she needs for her business.

Not only are the service options unacceptable, but the prices are too high. Cynthia also expresses exasperation at the negative impact on her children's education:

I also have two school-aged children who can’t even get online to do their dual enrollment at Chipola with enough confidence to take a test online! We live in unincorporated Jackson County, outside of Grand Ridge, very near I-10, which has high speed fiber optic cables running down it!

She notes that she pays around $250 per month for 25 Mbps, which rarely reaches the advertised speeds. "Right now I am at 1.97 Mbps for download speed!" she writes (exclamation points hers).

Jackson County has contemplated their connectivity problems in the past. Most recently in the spring of 2019, county leaders discussed potential public-private partnerships. In 2018, areas in rural Jackson County were targeted for Connect America Fund Phase 2.

Florida is one of 19 states that restrict local telecommunications authority. If Cynthia's local community were encouraged rather than discouraged from investing in high-quality Internet access infrastructure, she would have more options and the providers offering service would be compelled to do a better job at more reasonable prices. She writes:

The internet is no longer a luxury; it is a necessity, like electricity. One cannot function in today’s society without it!

From the "Not Just Tired, but SICK and Tired Files" comes a letter to the editor of the Jackson County Floridian. Cynthia Cuenin, who has lived in the area for almost 30 years, says she's ready to call it quits and find a new community. Why? Because she can't get the Internet access she needs for her business.

Not only are the service options unacceptable, but the prices are too high. Cynthia also expresses exasperation at the negative impact on her children's education:

I also have two school-aged children who can’t even get online to do their dual enrollment at Chipola with enough confidence to take a test online! We live in unincorporated Jackson County, outside of Grand Ridge, very near I-10, which has high speed fiber optic cables running down it!

She notes that she pays around $250 per month for 25 Mbps, which rarely reaches the advertised speeds. "Right now I am at 1.97 Mbps for download speed!" she writes (exclamation points hers).

Jackson County has contemplated their connectivity problems in the past. Most recently in the spring of 2019, county leaders discussed potential public-private partnerships. In 2018, areas in rural Jackson County were targeted for Connect America Fund Phase 2.

Florida is one of 19 states that restrict local telecommunications authority. If Cynthia's local community were encouraged rather than discouraged from investing in high-quality Internet access infrastructure, she would have more options and the providers offering service would be compelled to do a better job at more reasonable prices. She writes:

The internet is no longer a luxury; it is a necessity, like electricity. One cannot function in today’s society without it!

From the "Not Just Tired, but SICK and Tired Files" comes a letter to the editor of the Jackson County Floridian. Cynthia Cuenin, who has lived in the area for almost 30 years, says she's ready to call it quits and find a new community. Why? Because she can't get the Internet access she needs for her business.

Not only are the service options unacceptable, but the prices are too high. Cynthia also expresses exasperation at the negative impact on her children's education:

I also have two school-aged children who can’t even get online to do their dual enrollment at Chipola with enough confidence to take a test online! We live in unincorporated Jackson County, outside of Grand Ridge, very near I-10, which has high speed fiber optic cables running down it!

She notes that she pays around $250 per month for 25 Mbps, which rarely reaches the advertised speeds. "Right now I am at 1.97 Mbps for download speed!" she writes (exclamation points hers).

Jackson County has contemplated their connectivity problems in the past. Most recently in the spring of 2019, county leaders discussed potential public-private partnerships. In 2018, areas in rural Jackson County were targeted for Connect America Fund Phase 2.

Florida is one of 19 states that restrict local telecommunications authority. If Cynthia's local community were encouraged rather than discouraged from investing in high-quality Internet access infrastructure, she would have more options and the providers offering service would be compelled to do a better job at more reasonable prices. She writes:

The internet is no longer a luxury; it is a necessity, like electricity. One cannot function in today’s society without it!

From the "Not Just Tired, but SICK and Tired Files" comes a letter to the editor of the Jackson County Floridian. Cynthia Cuenin, who has lived in the area for almost 30 years, says she's ready to call it quits and find a new community. Why? Because she can't get the Internet access she needs for her business.

Not only are the service options unacceptable, but the prices are too high. Cynthia also expresses exasperation at the negative impact on her children's education:

I also have two school-aged children who can’t even get online to do their dual enrollment at Chipola with enough confidence to take a test online! We live in unincorporated Jackson County, outside of Grand Ridge, very near I-10, which has high speed fiber optic cables running down it!

She notes that she pays around $250 per month for 25 Mbps, which rarely reaches the advertised speeds. "Right now I am at 1.97 Mbps for download speed!" she writes (exclamation points hers).

Jackson County has contemplated their connectivity problems in the past. Most recently in the spring of 2019, county leaders discussed potential public-private partnerships. In 2018, areas in rural Jackson County were targeted for Connect America Fund Phase 2.

Florida is one of 19 states that restrict local telecommunications authority. If Cynthia's local community were encouraged rather than discouraged from investing in high-quality Internet access infrastructure, she would have more options and the providers offering service would be compelled to do a better job at more reasonable prices. She writes:

The internet is no longer a luxury; it is a necessity, like electricity. One cannot function in today’s society without it!

From the "Not Just Tired, but SICK and Tired Files" comes a letter to the editor of the Jackson County Floridian. Cynthia Cuenin, who has lived in the area for almost 30 years, says she's ready to call it quits and find a new community. Why? Because she can't get the Internet access she needs for her business.

Not only are the service options unacceptable, but the prices are too high. Cynthia also expresses exasperation at the negative impact on her children's education:

I also have two school-aged children who can’t even get online to do their dual enrollment at Chipola with enough confidence to take a test online! We live in unincorporated Jackson County, outside of Grand Ridge, very near I-10, which has high speed fiber optic cables running down it!

She notes that she pays around $250 per month for 25 Mbps, which rarely reaches the advertised speeds. "Right now I am at 1.97 Mbps for download speed!" she writes (exclamation points hers).

Jackson County has contemplated their connectivity problems in the past. Most recently in the spring of 2019, county leaders discussed potential public-private partnerships. In 2018, areas in rural Jackson County were targeted for Connect America Fund Phase 2.

Florida is one of 19 states that restrict local telecommunications authority. If Cynthia's local community were encouraged rather than discouraged from investing in high-quality Internet access infrastructure, she would have more options and the providers offering service would be compelled to do a better job at more reasonable prices. She writes:

The internet is no longer a luxury; it is a necessity, like electricity. One cannot function in today’s society without it!

Eugene, Oregon’s publicly owned EUGNet is helping create jobs and fill empty office buildings in downtown Eugene, reports KMTR Channel 16.

Gigabit connectivity from service providers operating via the city’s dark fiber infrastructure are charging around $79 per month, allowing more interest in downtown locations and better economics for local entrepreneurs. 

This makes it a game-changer for software firms, graphic art firms, medical- just about anyone that handles large amounts of data.

“Before we had EUGNet, we just couldn't do this product, it would be impossible,” said Pipeworks Studio Technical Director, Daniel White.

Since using the network, Pipeworks has grown tremendously. A faster network means more work and that increase in productivity has allowed them to hire 50 new employees.

“The door was always there, we just couldn't open it...but now you can. Yes, It allows us to do projects we couldn't have done before, it's very reasonably priced... it's super reliable,” said White.

Vacancy in the downtown district has dropped from ten percent to seven percent since 2017.

“The economic impacts from this project are everything we thought they would be and I think even more.,” said City of Eugene Economics Strategies Manager, Anne Fifield, “We have seen the cost of Internet service really come down and service levels go up.”

Watch local reporting on the results of Eugene's fiber optic network investment:

Eugene, Oregon’s publicly owned EUGNet is helping create jobs and fill empty office buildings in downtown Eugene, reports KMTR Channel 16.

Gigabit connectivity from service providers operating via the city’s dark fiber infrastructure are charging around $79 per month, allowing more interest in downtown locations and better economics for local entrepreneurs. 

This makes it a game-changer for software firms, graphic art firms, medical- just about anyone that handles large amounts of data.

“Before we had EUGNet, we just couldn't do this product, it would be impossible,” said Pipeworks Studio Technical Director, Daniel White.

Since using the network, Pipeworks has grown tremendously. A faster network means more work and that increase in productivity has allowed them to hire 50 new employees.

“The door was always there, we just couldn't open it...but now you can. Yes, It allows us to do projects we couldn't have done before, it's very reasonably priced... it's super reliable,” said White.

Vacancy in the downtown district has dropped from ten percent to seven percent since 2017.

“The economic impacts from this project are everything we thought they would be and I think even more.,” said City of Eugene Economics Strategies Manager, Anne Fifield, “We have seen the cost of Internet service really come down and service levels go up.”

Watch local reporting on the results of Eugene's fiber optic network investment:

Eugene, Oregon’s publicly owned EUGNet is helping create jobs and fill empty office buildings in downtown Eugene, reports KMTR Channel 16.

Gigabit connectivity from service providers operating via the city’s dark fiber infrastructure are charging around $79 per month, allowing more interest in downtown locations and better economics for local entrepreneurs. 

This makes it a game-changer for software firms, graphic art firms, medical- just about anyone that handles large amounts of data.

“Before we had EUGNet, we just couldn't do this product, it would be impossible,” said Pipeworks Studio Technical Director, Daniel White.

Since using the network, Pipeworks has grown tremendously. A faster network means more work and that increase in productivity has allowed them to hire 50 new employees.

“The door was always there, we just couldn't open it...but now you can. Yes, It allows us to do projects we couldn't have done before, it's very reasonably priced... it's super reliable,” said White.

Vacancy in the downtown district has dropped from ten percent to seven percent since 2017.

“The economic impacts from this project are everything we thought they would be and I think even more.,” said City of Eugene Economics Strategies Manager, Anne Fifield, “We have seen the cost of Internet service really come down and service levels go up.”

Watch local reporting on the results of Eugene's fiber optic network investment: