The American Cable Association has profiled Tacoma's Click! network. Click! is an HFC network owned by the city, via the public power utility. Tacoma Power only offers one retail service: cable television. Voice and broadband data services are provided by independent services providers who use the network on an open access basis. The network has been quite successful. Some 25,000 households subscribe and it has kept competitor rates (Comcast, for instance) far lower than nearby Seattle, for instance. I previously noted the economic development victories attributable to the network.

"If you're a cable TV customer or an Internet customer of any company in our footprint, you pay between 35% and 49% less than if you are not in our footprint," said Diane R. Lachel, Click! Network's Government and Community Relations Manager. "That's really significant. That's what the Telecom Act of 1996 was all about. That's the kind of competition Congress intended."

Other communities aspiring for successful networks should study the approach of Marketing and Business Operations Manager Mitch Robinson. Click! has embraced local content - something every community should do to differentiate itself from absentee-owned incumbents.

One Robinson innovation was the localization of video-on-demand (VOD). The inspiration for this product was the lack of Tacoma community news from the TV stations based in Seattle, about 30 miles northeast of Click!'s headquarters. Tacoma tends to make the local TV news mostly when the news is bad. In response, Click! decided to build relationships with a multitude of local nonprofits to create a steady inventory of VOD segments exclusively available to Click! viewers. One VOD service, called Safe Streets, shows how to energize a neighborhood by curbing gang activity, setting up block watches, cleaning up derelict properties, and scrubbing away unsightly graffiti. Click! also has exclusive VOD rights with The Grand Cinema, a local independent movie theater that also sponsors local film festivals. Through the Click!

What do you do when the media gets key facts about your community network wrong? Set the record straight! This blog post from the Public Affairs Manager in the city of Wilson, North Carolina, demonstrates a good response to errors in an article. In the first case, it offers "clarifications," a better term than errors when dealing with reporters, especially as many reporters have less expertise than we would like in the complicated world of broadband networks, policy, and technology. This is a good excerpt - with the City's response in blue text.

Other conflicts can arise as well. For example, in 2007, when Wilson was developing its Greenlight service, the town tripled its rate for using municipal utility poles from $5 to $15 a year. That raised the pole fee for Time Warner Cable from $82,000 to $246,000 a year, but Time Warner is still paying the old rate while it negotiates with town officials over the issue. Before 2007, Wilson’s pole fee had stayed the same since 1975. The attachment fee increase was not related to Greenlight. The old fee schedule was outdated. By comparison, the cable company’s standard rates have doubled since 1997. “When the regulator becomes your competitor, it’s not a good situation,” said Marcus Trathen, a lawyer for the cable lobby. Wilson and other cities regulate only the pole attachments. The cable and telecom companies are regulated by the State of NC. The local regulation of cable services ended in 2007 after intense lobbying from the cable/telecom companies.

The main issue is to make sure false claims are corrected at every opportunity. These networks and local policies around pole attachments are greek to most people. Any false claim without a response (and some that are responded to) will be believed by many in the community.

What do you do when the media gets key facts about your community network wrong? Set the record straight! This blog post from the Public Affairs Manager in the city of Wilson, North Carolina, demonstrates a good response to errors in an article. In the first case, it offers "clarifications," a better term than errors when dealing with reporters, especially as many reporters have less expertise than we would like in the complicated world of broadband networks, policy, and technology. This is a good excerpt - with the City's response in blue text.

Other conflicts can arise as well. For example, in 2007, when Wilson was developing its Greenlight service, the town tripled its rate for using municipal utility poles from $5 to $15 a year. That raised the pole fee for Time Warner Cable from $82,000 to $246,000 a year, but Time Warner is still paying the old rate while it negotiates with town officials over the issue. Before 2007, Wilson’s pole fee had stayed the same since 1975. The attachment fee increase was not related to Greenlight. The old fee schedule was outdated. By comparison, the cable company’s standard rates have doubled since 1997. “When the regulator becomes your competitor, it’s not a good situation,” said Marcus Trathen, a lawyer for the cable lobby. Wilson and other cities regulate only the pole attachments. The cable and telecom companies are regulated by the State of NC. The local regulation of cable services ended in 2007 after intense lobbying from the cable/telecom companies.

The main issue is to make sure false claims are corrected at every opportunity. These networks and local policies around pole attachments are greek to most people. Any false claim without a response (and some that are responded to) will be believed by many in the community.

What do you do when the media gets key facts about your community network wrong? Set the record straight! This blog post from the Public Affairs Manager in the city of Wilson, North Carolina, demonstrates a good response to errors in an article. In the first case, it offers "clarifications," a better term than errors when dealing with reporters, especially as many reporters have less expertise than we would like in the complicated world of broadband networks, policy, and technology. This is a good excerpt - with the City's response in blue text.

Other conflicts can arise as well. For example, in 2007, when Wilson was developing its Greenlight service, the town tripled its rate for using municipal utility poles from $5 to $15 a year. That raised the pole fee for Time Warner Cable from $82,000 to $246,000 a year, but Time Warner is still paying the old rate while it negotiates with town officials over the issue. Before 2007, Wilson’s pole fee had stayed the same since 1975. The attachment fee increase was not related to Greenlight. The old fee schedule was outdated. By comparison, the cable company’s standard rates have doubled since 1997. “When the regulator becomes your competitor, it’s not a good situation,” said Marcus Trathen, a lawyer for the cable lobby. Wilson and other cities regulate only the pole attachments. The cable and telecom companies are regulated by the State of NC. The local regulation of cable services ended in 2007 after intense lobbying from the cable/telecom companies.

The main issue is to make sure false claims are corrected at every opportunity. These networks and local policies around pole attachments are greek to most people. Any false claim without a response (and some that are responded to) will be believed by many in the community.

What do you do when the media gets key facts about your community network wrong? Set the record straight! This blog post from the Public Affairs Manager in the city of Wilson, North Carolina, demonstrates a good response to errors in an article. In the first case, it offers "clarifications," a better term than errors when dealing with reporters, especially as many reporters have less expertise than we would like in the complicated world of broadband networks, policy, and technology. This is a good excerpt - with the City's response in blue text.

Other conflicts can arise as well. For example, in 2007, when Wilson was developing its Greenlight service, the town tripled its rate for using municipal utility poles from $5 to $15 a year. That raised the pole fee for Time Warner Cable from $82,000 to $246,000 a year, but Time Warner is still paying the old rate while it negotiates with town officials over the issue. Before 2007, Wilson’s pole fee had stayed the same since 1975. The attachment fee increase was not related to Greenlight. The old fee schedule was outdated. By comparison, the cable company’s standard rates have doubled since 1997. “When the regulator becomes your competitor, it’s not a good situation,” said Marcus Trathen, a lawyer for the cable lobby. Wilson and other cities regulate only the pole attachments. The cable and telecom companies are regulated by the State of NC. The local regulation of cable services ended in 2007 after intense lobbying from the cable/telecom companies.

The main issue is to make sure false claims are corrected at every opportunity. These networks and local policies around pole attachments are greek to most people. Any false claim without a response (and some that are responded to) will be believed by many in the community.