
“It’s part of a larger cultural shift in gaming,” Jones says. “This generation doesn’t watch television in the same way. They want to create. We’re giving them something that television isn’t.”The Machinima videos have collectively surpassed 2.5 billion views. That is a lot of consumption, but it wouldn't have been possible without a mechanism for some creative folks to easily share their new idea. We need robust connections in both downstream and upstream to make the most of the Internet. The only reason to limit the upstream is to enforce consumer behavior, which diminishes us all.